The DDE Pop Ups have become a regular bi-annual event where thousands of customers explore Isabel’s curated edit of seasonal dresses to discover new brands. Isabel has created 4 in-person Pop Ups, 3 in Belgravia and 1 in Embassy Gardens and 4 virtual Pop Ups working closely with small British brands to design exclusive pieces.
DDE favourites such as Johanna Sands, Opioneers, Justine Tabak and Mary Benson sit alongside newcomers. The emphasis is on slow fashion and beautiful limited edition dresses that will stand the test of time.
Isabel works with retail partners to bring the in-person Pop Ups to life, previously with Grosvenor London in Belgravia and this year with Ballymore in Embassy Gardens. For these events she collaborates with interior British brands such as Fermoie, Edward Bulmer, Luke Irwin, Sharland England to create incredible spaces which give the customer the best shopping experience possible.
The Pop Ups feature between 30-50 brands with each one hand picked by Isabel to fit into the ethos of the DDE.