About The DDE


The Daily Dress Edit was dreamt up by Isabel in 2018 on a bit of a whim. One of those middle-of-the-night ideas that came about for the love of a good dress and the endless range of new discoveries available on Instagram. The DDE has organically grown into a platform that is proud to support independent homegrown brands and champion slow fashion.



Isabel works with brands of all sizes to help curate their image and identity through marketing, communications and digital content.

Before launching her consultancy, Isabel gained extensive experience as Samantha Cameron’s Special Advisor covering two general elections, playing a formative role in building the international public persona of Cameron. Previous to that Isabel worked as Global PR Director for Anya Hindmarch in London and New York, working alongside the founder to build the brand from its very early days to an international business and one of Britain’s most successful accessory companies.

Isabel is an Ambassador for Smart Works, a charity helping women in need regain their confidence by providing new work outfits and interview training.

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